TELL A DIFFERENT TALE IN T2D
TIMING IS EVERYTHING
STAY NEEDLE FREE IN T2D
STABILITY AMONGST THE UNCERTAINTY
Januvia is a drug used to control Type 2 Diabetes (T2D) – it works by stabilising blood sugar levels, and has been shown to slow progression to insulin. Working with an art director and planners I came up with several concepts that played on the different benefits of prescribing Januvia. Each concept had a strapline, which would work across all communications, including sales aids, journal adverts, and other media.
TELL A DIFFERENT TALE IN T2D
Insight
Doctors accept the ups and downs with glucose as par for the course in the decline towards insulin
Approach
Show that you don’t have to accept how the patient’s treatment journey unfolds
How can Januvia help?
Januvia provides stability from the start, which has a knock-on-effect over the entire patient journey
TIMING IS EVERYTHING
Insight
Long-term conditions like diabetes are all about timing – when to start treatment, avoiding changing treatments too soon, delaying the time to insulin – but all people ever talk about is initial glucose reductions
Approach
Highlight the impact bad timing can have on outcomes
How can Januvia help?
Position Januvia as the treatment that gives you control over the timing of major milestones in T2D management
STAY NEEDLE FREE IN T2D
Insight
While progression to insulin is inevitable for most patients, there’s no denying injections would have a significant impact on their lives
Approach
Show those things in life that would be disrupted by having to inject yourself
How can Januvia help?
Position Januvia as the treatment that delays the need for insulin
STABILITY AMONGST THE UNCERTAINTY
Insight
Managing the many complications of diabetes is time consuming, yet valuable time is taken up tweaking therapies to manage patients’ glucose levels
Approach
Acknowledge the wider complications of diabetes and the pressure doctors are under
How can Januvia help?
Provides a stable foundation for glucose management, leaving doctors free to focus on more pressing matters
Copywriter
- Concept development
- Storyboarding
- Mood board mock-ups
- Strategy